Khaled Badr

Free, start to finish

Free Digital Marketing Course — 90 Lessons, No Sign-Up

Everything I teach, put in the order I would teach it in. Every lesson is a page on this site — there is nothing to buy, nothing to sign up for, and no email to hand over.

  • 90 lessons
  • 15 modules
  • No sign-up
  • No email
  • Free forever

Start lesson 1

This is not a list of other people’s courses. It is the course. It comes out of running campaigns for real businesses in Egypt and the Gulf since 2013, so the examples are budgets and markets you will recognise rather than case studies from somewhere else. Work through it in order, or jump to the module you need.

Module 1

Start here

What the field actually is, and the order to learn it in. Five steps from nothing to your first real task.

6 lessons

  1. 1 Learn digital marketing for free — a plan instead of going in circles
  2. 2 How to start in digital marketing — Part one: understand the field
  3. 3 How to start in digital marketing — Part two: build your foundation
  4. 4 How to start in digital marketing — Part three: your first project
  5. 5 How to start in digital marketing — Part four: build your portfolio
  6. 6 How to start in digital marketing — Part five: the first opportunity

Module 2

Marketing fundamentals

The vocabulary everything else is built on: what marketing is, what a brand is, and what growth means.

4 lessons

  1. 7 A brand is not just a logo — it is how people feel about you
  2. 8 Digital marketing goals are not always the same as business goals
  3. 9 The basics of the 4Ps marketing mix — and the harmony between them
  4. 10 What does promotion mean? — far more than ads and discounts

Module 3

Strategy and positioning

The marketing mix, a positioning statement, and when rebranding is the wrong answer.

6 lessons

  1. 11 How do you write a brand positioning statement for your company?
  2. 12 Don't rebrand — before you answer these questions
  3. 13 What is the marketing mix — 4Ps and 7Ps?
  4. 14 Making the logo bigger doesn't matter — people don't buy because of logo size
  5. 15 Process matters if you want to change your position in the market
  6. 16 What growth means in marketing — not every increase is growth

Module 4

Your customer and your offer

Who you are selling to, what you are actually selling them, and why the two keep drifting apart.

6 lessons

  1. 17 Should I grow the business or look after my existing customers?
  2. 18 What is the best thing your customers say about you?
  3. 19 Know your customers: when you try to please everyone you usually reach nobody
  4. 20 Want more sales? Change how you present, not your product!
  5. 21 Define your USP — the thing nobody does the way you do
  6. 22 The most maddening question in business

Module 5

Marketing and sales

Where marketing ends and sales begins, and what to do when people stop buying.

6 lessons

  1. 23 Is marketing more important than sales? The question itself is the problem
  2. 24 You don't have to sell to Class A — the priciest segment is not the most profitable
  3. 25 What do you do when people stop buying from you?
  4. 26 Tell your customer about your problems — they might help you solve them
  5. 27 Your opinion doesn't matter — the customer decides
  6. 28 What is the one method that brought you the most customers?

Module 6

Pricing and competition

How to set a price, and why competing on price is the fastest way to lose.

7 lessons

  1. 29 Price isn't everything: why customers buy knowing someone is cheaper
  2. 30 Don't compete on price — compete on value, focus and service
  3. 31 "We have the best price and the highest quality" — the line that loses you customers
  4. 32 You definitely have competitors — even if nobody sells your exact product
  5. 33 Not everything your competitor does needs copying
  6. 34 No business has zero competitors: direct versus indirect
  7. 35 Pepsi versus the juice shop: your competitor is not who you think

Module 7

Choosing platforms and making content

Which platforms you actually need, and how to make content for them without burning out.

7 lessons

  1. 36 How do you choose the right platforms for your business?
  2. 37 Random posting won't get you there — being everywhere is not success
  3. 38 Out of social media ideas? How to generate content that inspires your followers
  4. 39 How did "B Laban" take over social media using its employees? The EGC secret
  5. 40 What is evergreen content — the content that keeps working for years
  6. 41 How do you sell a new product on social media?
  7. 42 Influencers or reviewers? And stronger than both: your own customers

Module 8

Social media, realistically

What social media can and cannot do for a business: followers, trends, fame, and why none of them are the goal.

7 lessons

  1. 43 Social media won't help you — if the problem isn't there in the first place
  2. 44 Social media is not just money — it is time, decisions and follow-up
  3. 45 Stop chasing followers — that number doesn't pay salaries
  4. 46 You don't need to be famous — you need to be known to the right people
  5. 47 You don't need to be a trend — chasing them costs you your brand
  6. 48 Consistency is the foundation of content — not the brilliant idea
  7. 49 Lots of messages and no sales? The problem is the last step, not the ad

Module 9

Paid ads and SEO, realistically

What to expect from ads and from search, on what timeline, and the promises that should worry you.

7 lessons

  1. 50 Ads don't deliver in B2B — there may be another way
  2. 51 Ads don't work from day one
  3. 52 Does SEO take 6 months?
  4. 53 Why don't we take a percentage of the ad spend?
  5. 54 When should you not do digital marketing for your company?
  6. 55 Who is the best digital marketer in Egypt?
  7. 56 3 reasons your company needs a website

Module 10 · hands-on

Hands-on: TikTok advertising, six parts

A full walkthrough of TikTok Ads Manager, from the first campaign to reading the numbers it gives back.

6 lessons

  1. 57 TikTok marketing and advertising course — Part one: where to start
  2. 58 TikTok course — Part two: the platform as a growth channel, not a page
  3. 59 TikTok course — Part three: producing content and the platform's tools
  4. 60 TikTok course — Part four: a double-edged sword
  5. 61 TikTok course — Part five: advertising from inside the app
  6. 62 TikTok course — Part six: the ads platform and advanced options

Module 11 · hands-on

Hands-on: your first website and your first campaign

Build a working site with Google Sites for free, then plan a social campaign from a blank page.

3 lessons

  1. 63 Build a free website with Google Sites — Part one
  2. 64 Build a free website with Google Sites — Part two: customising and publishing
  3. 65 How do you plan a successful social media campaign from scratch?

Module 12

Budget and return

How much to spend, how to split it across channels, and how to judge whether it came back.

5 lessons

  1. 66 How do you set a marketing budget? The method that works for small companies
  2. 67 Plan your costs before marketing — before you buy a pound of advertising
  3. 68 Don't cut marketing in half — next month pays the price
  4. 69 Hold people to results or to method — not both
  5. 70 More profit doesn't always mean more customers

Module 13 · hands-on

Automation: email and chatbots

The two automations worth building first, and how to build them without a developer.

10 lessons

  1. 71 Why do companies spend more than a billion dollars on chatbots?!
  2. 72 Types of chatbot — and which one suits your business
  3. 73 Building a chatbot on Chatfuel — Part one
  4. 74 5 reasons to use email automation
  5. 75 How do big stores remind you to complete a purchase?
  6. 76 Email automation process — Part one: planning
  7. 77 Email automation process — Part two: execution and improvement
  8. 78 Email marketing funnel — Part one: building the list
  9. 79 Email marketing funnel — Part two: building the relationship
  10. 80 Email marketing funnel — Part three: conversion and measurement

Module 14

Growing without a budget

Five ways to grow when there is no money for ads. Read this module first if you are starting from zero.

5 lessons

  1. 81 How do you grow your business without ads? Start with events
  2. 82 Direct LinkedIn outreach: how to grow without ads
  3. 83 Ask your network for help — the cheapest growth channel you have
  4. 84 You don't have to be the one selling — a partner can sell for you
  5. 85 Who should you partner with? The right partner helps you grow fast

Module 15

Working in digital marketing

The roles that exist, what each one does day to day, and how to get hired into one.

5 lessons

  1. 86 The different jobs in digital marketing and how to start working in them
  2. 87 Is digital marketing better than traditional marketing?
  3. 88 There are no stupid questions, only stupid answers
  4. 89 "So we shouldn't work?!" — proper work has to be paid for
  5. 90 What's wrong with AI?! — it can be a marketing solution

That is the whole course

New lessons go up on the channel first, then get written out here. If it was useful, subscribing is the only thing I would ask for.

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