Ads and SEO: realistic expectations

Ads don't deliver in B2B, there may be another way

If you sell to companies and your ad spend is not returning, the problem is not the ad. The methods that actually work in this market.

Ads don't work from day one

Most campaigns get switched off after two days because the result did not arrive. What actually happens in that period and why patience is part of the plan.

Does SEO take 6 months?

That number gets repeated as if it were a rule. What actually happens in those months, and what can show up in weeks.

Why don't we take a percentage of the ad spend?

A widespread pricing model with an obvious conflict of interest. Why refusing it is in the client's favour, and the fairer alternatives.

When should you not do digital marketing for your company?

There are situations where spending on digital marketing is the worst decision you can take. Six of them, and what to do instead.

Who is the best digital marketer in Egypt?

A question asked often whose answer is not a name. How to choose the right person or agency for your business specifically.

3 reasons your company needs a website

In the age of social media, why do you still need a site? Three practical reasons, and how to start at the lowest cost.

Ads amplify what already works and expose what does not. The conditions to meet before the first pound of spend, and the learning period to expect.

Growing without paid ads is possible, slower, and different. The channels that work at zero budget, how long they take, and when to start paying.