How to write a caption people reply to without asking for comments: Meta's definition of engagement bait, the five actions Instagram predicts, one question.
Choosing platforms and making content
Posting everywhere is not success. This series is about picking the right platform, generating a steady flow of content ideas, and using your employees and customers as the strongest marketing tool you have.
This topic is module 7 of the free digital marketing course, 90 lessons in a deliberate order. Start the course
How do you choose the right platforms for your business?
Not every platform suits every business. A practical way to choose your place instead of spreading your effort across five dead pages.
Random posting won't get you there, being everywhere is not success
Posting all over the place and waiting for results? Three simple questions that lead you to the right choice and save your time and money.
Out of social media ideas? How to generate content that inspires your followers
Feeling like your mind is blank and you cannot write a post? Simple steps to generate fresh ideas daily from sources you already have.
How did "B Laban" take over social media using its employees? The EGC secret
A simple, highly effective marketing move: using its own staff as the content source instead of spending millions. How to apply it to your business.
What is evergreen content, the content that keeps working for years
Most of your content dies in two days. This type keeps bringing visits and customers for years. How to make it and how to maintain it.
How do you sell a new product on social media?
Most new products launch in a single day and die the same day. A simple launch plan in three stages.
Influencers or reviewers? And stronger than both: your own customers
Amid the noise of advertising, there is still a powerful and free method, word of mouth. How to turn your customers into brand ambassadors.
Content that sells is not content that says buy more often. It removes one reason a customer has for not buying, and that is a different job entirely.
The problem is rarely the quality of the post. Distribution is decided by signals the platforms document, and three things quietly reduce your reach.
Most content plans die in week two, not because the ideas ran out but because the plan was written for a team that does not exist. Start from real capacity.
Do you need to be on every platform to grow? The real reach numbers, what a thin presence costs you, and how to pick two and drop the rest calmly.
Is YouTube still worth it for business: the three goals people confuse, YouTube's published monetisation thresholds, and the goal that actually pays.
How to repurpose content across platforms: the line YouTube documents between repurposing and reposting, and one idea split into three different outputs.
Choosing a platform is a channel decision, and in a growth system channels come after you know who you sell to and where you will win. In my free book Growth Engine that is Part 5, with content and video treated as a channel with a defined job. It is in Arabic: Part 5, Digital channels: how you reach them.
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