Listen to this before you sign with a marketing agency
Most owners pick an agency on the pitch deck and the price. The questions to ask before you sign, and the signals that should stop you.
Choosing a marketing agency
If you are about to pay an agency or build a marketing team, this series will save you money and a wasted year.
Past deciding, and looking for the agency itself? That is the other half of my work: KF Agency, where I am Co-Founder & CEO. The articles here are about how to choose well, including how to judge us.
Listen to this before you sign with a marketing agency
An agency is not supposed to write your business plan
There is a difference between a marketing plan and a business plan. Handing the big decisions to an agency gives them a job that is not theirs, and you pay for it.
How do you choose a marketing team? And when to hire in-house instead of an agency
Your first marketing hire shapes the next two years. The right order of roles, and who needs an in-house team versus an agency.
There is better work out there, how to tell what you're getting is below standard
Many owners are used to mediocre work because they have never seen better. Simple signals for judging the level of whoever works with you.
Social media packages: what exactly are you paying for?
Twelve posts a month is not a service. How to read a social media proposal and tell whether it fits your business.
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