Why do companies spend more than a billion dollars on chatbots?!
That number is not a fashion. Three economic reasons companies invest in automated replies, and what matters to you as a small business.
Automation: email and chatbots
The channels that work while you sleep: automated messages that follow up with the customer, and bots that answer the recurring questions. This series is about building them without complicating your business.
This topic is module 13 of the free digital marketing course, 90 lessons in a deliberate order. Start the course
Why do companies spend more than a billion dollars on chatbots?!
Types of chatbot, and which one suits your business
Not all bots are the same. The difference between a simple and an intelligent bot, and which one actually solves your problem.
Building a chatbot on Chatfuel, Part one
Practical steps to build your first bot with no coding: connecting it, building the conversation, and testing before it goes live.
5 reasons to use email automation
Email is not an old channel, it is your cheapest and highest-returning one. Five situations where automation genuinely makes a difference.
How do big stores remind you to complete a purchase?
You left the product in the basket and left, and hours later a reminder arrived. How abandoned cart messages work and how to build them in your store.
Email automation process, Part one: planning
Before you open any tool, how to plan an email journey: the trigger, the goal, the messages, and the timing.
Email automation process, Part two: execution and improvement
After planning: how to build the journey in the tool, test it, measure it, and improve it gradually.
Email marketing funnel, Part one: building the list
The funnel starts with a list. How to collect emails cleanly, and what to offer that makes someone hand over their address.
Email marketing funnel, Part two: building the relationship
After someone signs up, what happens? The welcome sequence and how to build trust before you ask for anything.
Email marketing funnel, Part three: conversion and measurement
How to turn a list into sales without burning it, and which numbers tell you the funnel is working.
Building an email list from zero: what is worth giving away free, and the documented sender rules that decide whether any of it reaches an inbox.
Email is the only audience you own rather than rent. When it is worth the effort for a small business, what changed in the rules, and when to skip it.
WhatsApp moved to per-message pricing, which changed when a chatbot is worth building. The calculation to run first, and when replying by hand is still cheaper.
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