Automation: email and chatbots

Why do companies spend more than a billion dollars on chatbots?!

That number is not a fashion. Three economic reasons companies invest in automated replies, and what matters to you as a small business.

Types of chatbot — and which one suits your business

Not all bots are the same. The difference between a simple and an intelligent bot, and which one actually solves your problem.

Building a chatbot on Chatfuel — Part one

Practical steps to build your first bot with no coding: connecting it, building the conversation, and testing before it goes live.

5 reasons to use email automation

Email is not an old channel, it is your cheapest and highest-returning one. Five situations where automation genuinely makes a difference.

How do big stores remind you to complete a purchase?

You left the product in the basket and left, and hours later a reminder arrived. How abandoned cart messages work and how to build them in your store.

Email automation process — Part one: planning

Before you open any tool, how to plan an email journey: the trigger, the goal, the messages, and the timing.

Email automation process — Part two: execution and improvement

After planning: how to build the journey in the tool, test it, measure it, and improve it gradually.

Email marketing funnel — Part one: building the list

The funnel starts with a list. How to collect emails cleanly, and what to offer that makes someone hand over their address.

Email marketing funnel — Part two: building the relationship

After someone signs up, what happens? The welcome sequence and how to build trust before you ask for anything.

Email marketing funnel — Part three: conversion and measurement

How to turn a list into sales without burning it, and which numbers tell you the funnel is working.