Should you sell in Ramadan? How to decide two months out
Ramadan is not a season for every business. How to know whether your product is worth spending on, and what to do instead if it is not.
Seasons and new markets
Seasons and new markets are the two biggest opportunities small companies miss. This series is about both, Ramadan, and expanding into Saudi Arabia.
Actually planning a Ramadan campaign or a move into the Gulf? KF Agency runs that work, with the Saudi and Egyptian market detail written up on its own blog.
Should you sell in Ramadan? How to decide two months out
Don't post about the Ramadan TV dramas!
Small companies waste the season's budget on content imitating big-brand advertising. Why that does not work, and what works instead.
Should I sell in Egypt or in Saudi Arabia?
Prices in Saudi are higher, so are costs and competition. The criteria for deciding where to spend your effort next year.
You don't have to sell in Saudi Arabia!
Expansion is not proof of success in itself. When deepening your current market beats opening a new one.
Why does every koshari shop sell rice pudding?
A complete marketing lesson inside a koshari shop: how to raise the value of an order from the same customer without spending a pound on advertising.
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