A brand is not just a logo — it is how people feel about you
Branding is not a logo, a product or a service. It is what lives in people's minds when your name comes up, and four steps to build it.
Marketing and brand fundamentals
The concepts every marketing decision rests on: what a brand actually is, what promotion means, and the difference between marketing goals and business goals.
A brand is not just a logo — it is how people feel about you
Digital marketing goals are not always the same as business goals
Confusing the two can cost you a lot. The difference between them, and how to define your real goal for digital marketing.
The basics of the 4Ps marketing mix — and the harmony between them
Four elements that, when they work together in harmony, raise a business's chances of success considerably. And how any contradiction between them stops the sale.
What does promotion mean? — far more than ads and discounts
The moment people hear "promotion" they think of advertising. Promotion is how you speak to your audience and build trust, in five steps.
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