Courses: TikTok and Google Sites

TikTok marketing and advertising course — Part one: where to start

The basics of marketing on TikTok: why the platform matters for your business, and how to build a real presence for your brand from day one.

TikTok course — Part two: the platform as a growth channel, not a page

How to use TikTok as a strategic plan to reach a wider audience, and present your products creatively in a way that grabs attention instantly.

TikTok course — Part three: producing content and the platform's tools

TikTok does not require the filming polish other platforms do. The tools inside the app and how to produce good video with a phone.

TikTok course — Part four: a double-edged sword

The platform spreads things fast — good and bad. Why the product must be real and the content distinctive, and how to avoid the harm of rapid spread.

TikTok course — Part five: advertising from inside the app

How to run your first paid ad on TikTok directly from your phone, and set a budget without wasting money.

TikTok course — Part six: the ads platform and advanced options

The difference between promoting from the app and the ads platform, and how to build a full campaign with objectives, audiences and budgets.

Build a free website with Google Sites — Part one

What Google Sites is, its advantages, and the steps to build your first site with no technical experience at all.

Build a free website with Google Sites — Part two: customising and publishing

How to customise the look of your site, add forms and maps, publish it online and connect your own domain.

How do you plan a successful social media campaign from scratch?

Success is not luck. Four clear steps to build a campaign: set the goal, know the audience, plan the content, and execute and track.