TikTok marketing and advertising course, Part one: where to start
The basics of marketing on TikTok: why the platform matters for your business, and how to build a real presence for your brand from day one.
Courses: TikTok and Google Sites
The TikTok marketing and advertising course in six parts, the free website course with Google Sites in two parts, and the steps to plan a social media campaign from scratch, all written out step by step.
This topic is module 10 of the free digital marketing course, 90 lessons in a deliberate order. Start the course
TikTok marketing and advertising course, Part one: where to start
TikTok course, Part two: the platform as a growth channel, not a page
How to use TikTok as a strategic plan to reach a wider audience, and present your products creatively in a way that grabs attention instantly.
TikTok course, Part three: producing content and the platform's tools
TikTok does not require the filming polish other platforms do. The tools inside the app and how to produce good video with a phone.
TikTok course, Part four: a double-edged sword
The platform spreads things fast, good and bad. Why the product must be real and the content distinctive, and how to avoid the harm of rapid spread.
TikTok course, Part five: advertising from inside the app
How to run your first paid ad on TikTok directly from your phone, and set a budget without wasting money.
TikTok course, Part six: the ads platform and advanced options
The difference between promoting from the app and the ads platform, and how to build a full campaign with objectives, audiences and budgets.
Build a free website with Google Sites, Part one
What Google Sites is, its advantages, and the steps to build your first site with no technical experience at all.
Build a free website with Google Sites, Part two: customising and publishing
How to customise the look of your site, add forms and maps, publish it online and connect your own domain.
How do you plan a successful social media campaign from scratch?
Success is not luck. Four clear steps to build a campaign: set the goal, know the audience, plan the content, and execute and track.
These courses are hands-on: they teach you to run a channel. A channel is still only one road in a growth system, and four questions come before you enter it. That is Part 5 of my free book Growth Engine, in Arabic: Part 5, Digital channels: how you reach them.
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