Working in digital marketing

This decision is not about courage or passion. There are three numbers, and without them leaving is a gamble rather than a step. Here they are in full.

The different jobs in digital marketing and how to start working in them

The field is not one job, it is more than ten roles with completely different skills and temperaments. A practical guide to choosing one and starting.

Is digital marketing better than traditional marketing?

The question is asked as if one answer is correct. The real differences, and when traditional still beats digital in the Egyptian market.

There are no stupid questions, only stupid answers

Fear of asking costs companies and individuals more than any mistake. Why the obvious questions expose the biggest problems.

"So we shouldn't work?!", proper work has to be paid for

Plenty of requests arrive with a budget that cannot cover decent work. How to handle them without losing yourself or the client.

What's wrong with AI?! it can be a marketing solution

Between those who think it will take every job and those who reject it entirely, there is a practical use that saves small companies real time.

Where the first marketing freelance client actually comes from, how to work out your price from your own numbers, and which jobs to turn down.

A certificate sometimes opens the interview. Work you can show is what closes the hire. When the time and money are worth it, and when they are not.

There is a difference between the skills that get you past a job advert and the skills that keep you in the job. What I see from training cohorts.

No client means no portfolio, and no portfolio means no client. Three projects you can do without a client, and what each one actually proves about you.

These are not skill mistakes. They are business-running mistakes, and I see the same five in almost every first year. Ordered from cheapest to most expensive.

This is not decided by preference. It is decided by the size of the market you are in, and getting that backwards costs people years.

Most freelancers price by comparison. The reliable method is to calculate upward, and to put tax and unbillable time into the number before you quote it.

A CV is not your life story, it is an argument that you deserve an interview. What belongs on it, what to cut, and why the certificates section is weakest.

Not a list to memorise. A breakdown of the kinds of question that come up in digital marketing interviews, and what the person opposite is actually testing.

How to move into marketing from another field without starting at zero: why your old experience is the advantage, and how the portfolio problem is solved.

How to ask for a raise in marketing without resting on I deserve it: the official inflation figure, why salary site averages collapse, and what counts.

Working with Gulf clients from Egypt: the UAE working week that does not match yours, the clock that moves, and the reply-time expectation nobody writes down.

Working in online marketing from home: the three real routes, what it actually takes, and official numbers on job scams with the rules that catch them.

How to get promoted to marketing manager: why it is not a reward for execution, the two things that genuinely become yours, and four things to do now.

How to find your first freelance client without months of bidding: the ILO figures on eight unpaid hours a week, and an order starting with people you know.

How to find a digital marketing internship: the legal line between training and apprenticeship, the sign it is unpaid work, and a practical order to apply in.

How to use LinkedIn to find a marketing job: the setting that puts you in recruiter search, the three Open To Work options, and the twenty alert ceiling.