Working in digital marketing

This decision is not about courage or passion. There are three numbers, and without them leaving is a gamble rather than a step. Here they are in full.

The different jobs in digital marketing and how to start working in them

The field is not one job, it is more than ten roles with completely different skills and temperaments. A practical guide to choosing one and starting.

Is digital marketing better than traditional marketing?

The question is asked as if one answer is correct. The real differences, and when traditional still beats digital in the Egyptian market.

There are no stupid questions, only stupid answers

Fear of asking costs companies and individuals more than any mistake. Why the obvious questions expose the biggest problems.

"So we shouldn't work?!", proper work has to be paid for

Plenty of requests arrive with a budget that cannot cover decent work. How to handle them without losing yourself or the client.

What's wrong with AI?! it can be a marketing solution

Between those who think it will take every job and those who reject it entirely, there is a practical use that saves small companies real time.

Where the first marketing freelance client actually comes from, how to work out your price from your own numbers, and which jobs to turn down.

A certificate sometimes opens the interview. Work you can show is what closes the hire. When the time and money are worth it, and when they are not.

There is a difference between the skills that get you past a job advert and the skills that keep you in the job. What I see from training cohorts.

No client means no portfolio, and no portfolio means no client. Three projects you can do without a client, and what each one actually proves about you.

These are not skill mistakes. They are business-running mistakes, and I see the same five in almost every first year. Ordered from cheapest to most expensive.

This is not decided by preference. It is decided by the size of the market you are in, and getting that backwards costs people years.

Most freelancers price by comparison. The reliable method is to calculate upward, and to put tax and unbillable time into the number before you quote it.

A CV is not your life story, it is an argument that you deserve an interview. What belongs on it, what to cut, and why the certificates section is weakest.

Not a list to memorise. A breakdown of the kinds of question that come up in digital marketing interviews, and what the person opposite is actually testing.